Data protection

Data protection declaration

1) Introduction and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is wonderjeans GmbH, Girardetstraße 65, 45131 Essen, Germany, Tel.: 021197264330, Email: sales@wonderjeans.de. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

Our website visited
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: in anonymized form)

The processing is carried out in accordance with Article 6 paragraph 1 letter f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Article 6 paragraph 1 letter f GDPR. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed through individual cookies we use, the processing takes place in accordance with Article 6 Paragraph 1 Letter b of the GDPR either to implement the contract, in accordance with Article 6 Paragraph 1 Letter a of the GDPR in the event of consent being given, or in accordance with Article 6 Paragraph 1 Letter f of the GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

5.1 Judge.me

For rating reminders we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Only based on your express consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we transmit your email address and, if necessary, other customer data to the provider so that they can contact you with a review reminder by email.

You can revoke your consent to us or the provider at any time with future effect.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.

5.2 When you contact us (e.g. via contact form or email), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 paragraph 1 letter f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Article 6 paragraph 1 letter b GDPR. Your data will be deleted as soon as your concern has been finally clarified and there are no legal retention obligations or other necessary retention reasons. Deviating from this, the storage periods described in section 5.3 apply to the use of the digital customer assistant and the resulting support emails.

5.3 Digital customer assistant

Note: We offer a digital, AI-powered customer assistant on our website. You communicate with an automated system. Answers are generated based on your input and, if you authenticated using the official Shopify customer account, the order information required for your question. The answers may be incomplete or incorrect and are not a substitute for binding legal, payment or other professional advice. If you are unsure or upon request, please refer to customer service.

Please do not enter passwords, one-time codes, full payment details or other sensitive information in the chat box. Email address and verification code are processed exclusively in the official Shopify customer account login; the chat itself does not request these access data.

Processed data

For general questions, we process the chat message entered, the conversation context required for the specific answer as well as technical query and security data (e.g. time, browser/device information, IP address where technically necessary and a randomly generated short-lived session or correlation ID). We only use the data that is necessary to process the respective request.

After successful Shopify customer account authentication, we can retrieve minimized order data for the specific question, in particular order number, order date, fulfillment or shipping status and - if necessary for the question - tracking information. Item positions are only displayed if this is necessary for the specific question or is explicitly asked for. We do not provide full customer profiles, passwords, one-time codes, customer access tokens or payment details as regular chat content. A payment method may only be mentioned in general form if this is necessary for the answer.

Purposes and legal basis

We process the chat data to process your service request and to provide the customer assistant. If the request concerns a specific order or an existing contract, the processing is carried out to carry out pre-contractual or contractual measures in accordance with Article 6 paragraph 1 letter b GDPR. For voluntary general service questions, we base the processing after a documented balancing of interests on Article 6 paragraph 1 letter f GDPR (interest in secure, efficient and user-friendly customer service). The processing of technically necessary security data is also carried out on the basis of Article 6 paragraph 1 letter f GDPR.

Use of redacted and no longer directly assignable examples for quality purposes or to maintain the shared knowledge base will only occur if separate, voluntary consent has been obtained for this purpose in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Consent can be revoked at any time with future effect. In the API configuration intended for this wizard, chat data is not used for general model training.

Recipients and processors

The following service providers can be used for the customer assistant: Shopify International Limited and Shopify Inc. for shop, customer account authentication and authorized access to your own orders; Hetzner for the backend operated by the person responsible; and OpenAI for the server-side generation of a response from the respective minimized context. Cloudflare only processes assistant data if the specific assistant traffic is actually routed through Cloudflare.

OpenAI is only addressed on the server side via the API. The API key is not delivered to the browser, Shopify theme, or an extension. The required order processing contracts or data processing addenda are concluded and documented before the respective activation. The specific service provider configuration and the applicable subcontractor and transfer information are relevant in each individual case.

Storage duration

The conversation context is only kept in a short-lived server-side buffer and is discarded no later than 30 minutes after inactivity. A complete chat transcript is not permanently archived. Voluntarily released, edited quality or learning examples will be deleted after 90 days at the latest. Expired Shopify authentication sessions and OAuth transactions are removed via the scheduled purge run. Statutory retention periods and required security periods for unavoidable technical evidence remain unaffected.

To track support routing, we store technical transaction documents for a maximum of 90 days from their creation. These contain a random reference, times as well as shipping and checking status, but neither the summary of your request nor your reply address. The support email sent will be processed separately in the support mailbox.

The newly set up regular database backups are kept on a rolling basis for a maximum of 30 days. A restore cleans up expired application data before regular use. For separate archives and historical backup copies, their respective purposes and retention rules apply.

Pure support emails without a legal retention requirement will be deleted 90 days after documented receipt of the concern. Statutory retention obligations and storage required to assert, exercise or defend legal claims remain unaffected.

Third country transfers

If service providers process data outside the European Economic Area, this will only be done on the basis of an applicable adequacy decision or suitable guarantees, in particular standard data protection clauses, and the relevant DPA/AVV. Before live operation, the region actually used, the activated configuration and the transfer basis are checked and documented in the internal directory.

Forwarding to our customer service

If you would like support from our customer service, you can have your request forwarded from the chat. We will show you a summary before shipping. Only after you have confirmed this and provided an email address for our reply will the summary and your reply address be sent to our customer service. You will receive our reply by email and do not have to return to the chat.

We use Microsoft 365 or Exchange Online to send and process these emails. The processing takes place to process your request on the legal basis described under “Contacting us”.

6) Data processing when opening a customer account

In accordance with Article 6 paragraph 1 letter b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required to open an account in the input mask of the corresponding form on our website.

It is possible to delete your customer account at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted provided that all contracts concluded regarding it have been completely processed, there are no statutory retention periods to the contrary and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct advertising

7.1 Subscribe to our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. To send the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when registering for the newsletter is used strictly for a specific purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Omnisend

Our email newsletters are sent via this provider: Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, England

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when registering for the newsletter in accordance with Article 6 paragraph 1 letter f GDPR to this provider so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

When data is transferred to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision by the European Commission.

7.3 Goods availability notification via email

For items that are temporarily unavailable, you can sign up to receive email inventory availability notifications. We will send you a one-off email informing you about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service about product availability is used strictly for the intended purpose.

You can unsubscribe from availability notifications at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.4 Shopping cart reminders via email

If you cancel your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send emails, which ensures that you only receive a notification once you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a GDPR to send a shopping cart reminder. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 If necessary for contract processing for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Article 6 Paragraph 1 Letter b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when ordering in order to inform you personally as part of our legal information obligations in accordance with Article 6 Paragraph 1 Letter c GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers

-DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number in accordance with Article 6 Paragraph 1 Letter a of the GDPR to the provider before delivery of the goods for the purpose of agreeing on a delivery date or to announce delivery, provided that you have given your express consent to this in the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b GDPR, we will only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on to the extent that this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

The consent can be revoked at any time with future effect from the person responsible above or from the provider.

8.3 Use of payment service providers (payment services)

-Apple Pay

If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the “Apple Pay” function of your iOS, watchOS or macOS-operated device by charging a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.

If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 paragraph 1 letter b GDPR.

Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow payments on Mac."

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay

If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). In order to approve a payment via Google Pay in the amount of more than €25, you must first unlock your mobile device using the verification measure that has been set up (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the source website in the form of a unique transaction number, which is used to verify a payment made. This transaction number does not contain any information about the real payment details of your payment methods stored with Google Pay, but is created and transmitted as a unique, valid numerical token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the source website by debiting the payment method stored in Google Pay.

If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 paragraph 1 letter b GDPR.

Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photographs you included with the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimization and functionality of the Google Pay service.

Google also reserves the right to combine the processed process data with other information that is collected and stored by Google when you use other Google services.

The Google Pay terms of use can be found here:

https://payments.google.com< wbr/>/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
More Information on data protection with Google Pay can be found at the following internet address:
https://payments.go ogle.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you choose a payment method from the provider with which you pay in advance (e.g. credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method in which the provider pays in advance (e.g. invoice or installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if necessary data on an alternative means of payment).

In order to protect our legitimate interest in determining our customers' solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. The provider checks based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment history) whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to the provider's internal criteria in accordance with Article 6 Paragraph 1 Letter f of the GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision as part of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider with which you pay in advance, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to them in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method in which we pay in advance, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable, data on an alternative means of payment).

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. The provider checks based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment history) whether the payment option you have selected can be granted with regard to payment and/or default risks.

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

8.4 Electronic cancellation function for distance selling contracts

Consumers who conclude contracts on this website for which there is a statutory right of withdrawal have the option of declaring the withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.

When using the cancellation function, in addition to information identifying the contract to be canceled, other personal information such as the consumer's first and last name and email address must be provided or confirmed.

The collection of this information and its transmission to us takes place in accordance with Article 6 paragraph 1 letter b GDPR and only to the extent that it is necessary for the proper processing of the revocation. Also on the basis of Article 6 paragraph 1 letter b GDPR, the personal data provided will be used to confirm receipt of the declaration of revocation by email. The further legal basis for processing is Article 6 paragraph 1 letter c GDPR. We are legally obliged to provide an electronic cancellation function for paid consumer distance selling contracts.

9) Web analysis services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude any direct personal reference.

The information is transferred to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de≷=de and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Article 6 paragraph 1 letter a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do this, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
You can find further information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 Paragraph 1 Letter a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

9.2 Hotjar

This website uses the web analysis service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyzes of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization fundamentally excludes any direct personal reference. There will be no merging with clear personal data collected about you in any other way.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

9.3 Shopify Analytics

This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits passing it on to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

10) Retargeting/remarketing and conversion tracking

10.1 Meta Pixel

Within our online offering we use the “Meta Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”)

If a user clicks on an advertisement we place on Facebook and/or Instagram, the URL of our linked page is expanded by a parameter using “Meta Pixel”. After redirection, this URL parameter is then entered into the user's browser by a cookie that our linked page sets itself.

On the one hand, this makes it possible for Meta to determine the visitors to our online offering as a target group for the display of advertisements (so-called “ads”). Accordingly, we use the service to only show the Facebook and/or Instagram ads placed by us to users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Meta (so-called “Custom Audiences”).

On the other hand, the “meta pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they took there (so-called “conversion tracking”).

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; In this context, there may also be a transfer to Meta Platforms Inc. servers in the USA.

10.2 Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.

Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.
Google's data protection regulations can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Page functionalities

11.1 Integration of the Instagram feed via Mintt Studio

On our website we use the services of Mintt Studio, Rua Parque da República 116, 4430-164 Vila Nova de Gaia, Portugal, to display thumbnails of our Instagram profile. Cookies are used, i.e. small text files that are stored locally in the cache of your Internet browser.

The widget establishes a connection to servers at Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Instagram”) when visitors visit our website. This provides Instagram with certain browser information, including your IP address. In individual cases, a transfer to servers of Meta Platforms Inc. based in the USA is also possible.

11.2 Google Maps API

In order to enable the checking of certain entries in the address form of the ordering process of our webshop for input errors in real time, we use the services of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC., USA

The provider validates the address entered, verifies the spelling and adds any missing data if necessary. If addresses are not unique, correct alternative suggestions are displayed. For this purpose, the address data you enter will be transmitted to the provider, stored and evaluated there.

This processing is carried out in accordance with Article 6 paragraph 1 letter f GDPR on the basis of our legitimate interest in properly recording the customer's correct address data in order to conscientiously fulfill our contractual delivery obligations and to prevent contract execution problems.

The provider processes the affected data separately and does not merge it with other data sets, and deletes it as soon as its status or correctness has been confirmed, but no later than after 30 days.

Further information on Google's data protection regulations can be found here: https://business.safety.google/intl/de/privacy/

11.3 - Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC, USA.

For the visual design of the Captcha window, the provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google. There is no processing of any information other than that mentioned above, which is already transmitted to Google via the ReCaptcha functionality.

The service checks whether an entry is made by a natural person or improperly through machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the device used, identification data for the type of browser and operating system used, as well as the date and duration of the visit and transmits these to the provider's servers for evaluation. Cookies can be used here, i.e. small text files that are stored in the browser of the end device.

If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam in accordance with Article 6 Paragraph 1 Letter f of the GDPR.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

12) Tools and miscellaneous

Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when the page is accessed in the form of an interactive user interface on which consent can be given for certain cookies and/or cookie-based applications by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the relevant consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed here.

If personal data (such as the IP address) is processed in individual cases for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our website.

Another legal basis for processing is Article 6 paragraph 1 letter c GDPR. As those responsible, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user consent.

If necessary, we have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options for the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the person concerned

13.1 Applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

Right to information in accordance with Article 15 GDPR;
Right to rectification in accordance with Article 16 GDPR;
Right to deletion in accordance with Article 17 GDPR;
Right to restriction of processing in accordance with Article 18 GDPR;
Right to information in accordance with Article 19 GDPR;
Right to data portability in accordance with Article 20 GDPR;
Right to revoke consent given in accordance with Article 7 Paragraph 3 GDPR;
Right to complain in accordance with Article 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION TO INSERT.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS SERVES.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 paragraph 1 letter a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Article 6 Paragraph 1 Letter b of the GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Data protection

Data protection declaration

1) Introduction and contact details of the person responsible

2) Data collection when you visit our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact us

5.3 Digital customer assistant

Processed data

Purposes and legal basis

Recipients and processors

Storage duration

Third country transfers

Forwarding to our customer service

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order processing

9) Web analysis services

10) Retargeting/remarketing and conversion tracking

11) Page functionalities

12) Tools and miscellaneous

13) Rights of the person concerned

14) Duration of storage of personal data

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